Antonia del Rocío Ortega is the most popular female influencer in Mexico, and for good reason. We love how refreshingly open she is and how she derives inspiration for her blog, Podcast and writing career.
She’s very vocal about tracing your own path:
“Don’t be afraid of what other people may say, find your own voice and don’t be afraid to start a new flight towards your passions. Embrace the beauty in your weirdness!
And in today’s world of unoriginality, this is exactly what our young people need to hear.
Despina Karpathiou sat down with Antonia to speak all about her journey to where she is today and her advice for influencers these days.
Tell our readers about you! Where are you from?
Hola! My name is Antonia del Rocío Ortega, I’m 25 years old and I’m from Navojoa, Mexico. I’m a Scorpio sun (one of the good ones, I promise LOL), a Pisces moon and an I have an Aquarius rising.
I studied Communicational Sciences and Journalism in UNAM (Universidad Nacional Autónoma de México)
I am a fashion and lifestyle journalist in “The Weird Butterfly” blog and Instagram.
I’m co-host and writer of the podcast “Intenso con dos de azúcar”, created with two of my best friends, Ramón Bojorquez and Sarahí Saínz, and I’m also a part-time tarot reader channeling the energy of Goddess Aphrodite.
How did you get into influencing and blogging?
Since I was very little, I felt a great connection with the idea of expressing myself through communication, arts and fashion. I used to choose my own outfits at 3 years old and always had fun results. I thank my parents, Antonio and Dorinda, for the freedom and inspiration they gave me, even if I had crazy ideas.
I started creating content just as an extension of my way to find my own voice, I began to upload photos of my favorite looks and sharing my inspirations in 2015 in various platforms such as Instagram and Tumblr.
I had the opportunity to meet other content creators through these social networks, and I realized that starting a blog and establishing my niche would be a good opportunity to express myself and stay in a creative state of mind. That’s why I created “The Weird Butterfly” Blog on 2016.
I had a very beautiful response from the people who visited my blog and social media. Those who felt connected with my creations motivated me to continue uploading content to my feed and I started collaborating with brands that approached me to communicate our messages together.
I’m really grateful for this opportunity to express myself and to share the voice of other artists.
What do you think sets you apart from other creative influencers in the industry?
I’m passionate about weirdness around us, I don’t consider the adjective “weird” as a bad thing, on the contrary, I think it’s a great quality in everything and everybody and a big compliment. I love to celebrate and honor our uniqueness. The mix between arts, the esoteric world and fashion is one of the main things you can find on my content.
I am strongly inspired by great icons who are not afraid to take a step (or several steps) beyond the conventional, such as María Félix, Sharon Tate, David Bowie, Bianca Jagger, Elvis, Freddie Mercury and Cher.
“In the written and visual arts, I am influenced by Elena Poniatowska, Alejandro Jorodowsky, Greek mythology, Basquiat, Remedios Varo and Leonora Carrington“.
What’s your creative process like? How do you put together content and decide what to post or what Collaborations to take on?
My creative process usually begins when I feel inspired with paintings,
“ I create my outfits with pieces that I consider capture the essence of the painting with my current experience and environment, and I create a story“.
I love carousel posts because I feel that you can create a story with a beginning, a climax and an end.
I like collaborating with brands that are unique and fun, also those that are connected to what my audience likes.
Where do you see yourself in 5 years?
I would love to see myself in five years having great happy moments, doing what I like at that moment and continuing to communicate what I am passionate about.
I would like to be able to continue growing as a person and as a creator, having new experiences with people, new cultures and places. My style in writing and fashion, has changed a lot in the past 5 years so I’m excited to see what’s going to happen in the next 5 years from now on.
What’s your advice for those wanting to enter the influencer space nowadays?
Everybody has a story to tell, so think about what you want to communicate to the world and manifest your dreams into reality. Don’t be afraid of what other people may say, find your own voice and don’t be afraid to start a new flight towards your passions. Embrace the beauty in your weirdness!
Follow Antonia on Instagram, Spotify, her blog and Facebook!